A moonshot idea is one that reinvents and revolutionises an industry or in our case a sport. Normally designers take a single product and look to make a series of incremental improvements. A moonshot idea is to improve by a factor of 10 making it a giant leap forward in a short space of time. Google calls these ideas project X, which just makes it sound very cool. I have always looked at each problem as they come up and then acted on this individual problem. Often through discussions with fencers, a “problem” is identified and we work out a...